Mercent Announces Full Support for eBay and PayPal: Enterprise Tools Designed for “Diamond PowerSellers”

Today Mercent is excited to announce the launch of merchandising and order integration tools for eBay. Mercent’s official press release hit the wire this morning, November 25, 2008 at 8AM ET.

We’ve integrated the Mercent Retail platform directly into eBay’s brand new Large Merchant Services (http://developer.ebay.com/products/large-merchant-services/), making Mercent the first company to go to market with seller tools based on these APIs. SmartBargains is Mercent’s first client to launch on eBay using Mercent Retail integrated with eBay’s Large Merchant Services APIs.

Since 2003, Mercent has been helping retailers take full advantage of online cart-based consumer marketplaces like Amazon.com, SHOP.COM, and Buy.com along with comparison shopping engines (CSEs), affiliate networks, and paid inclusion programs. eBay represents the next logical step in our bid to provide comprehensive distribution and channel-optimizing technology and services to large and high-growth online merchants.

Mercent Retail for eBay will help us launch and manage the hundreds of major retail brands we already count within our merchant portfolio, and will accelerate eBay selling for new Mercent clients.

With the advent of full Mercent support for eBay and PayPal, large eBay PowerSellers including eBay Diamond Sellers (aka Diamond Powersellers) now have a compelling alternative to traditional eBay auction management tools like ChannelAdvisor and Infopia. And since Mercent Retail is fully integrated with eBay Large Merchant Services, sellers benefit from the key features of these APIs including (courtesy eBay) when they adopt Mercent Retail:

• Substantially reduce network bandwidth, and connection requests. Consolidate tens of thousands of Requests, or Responses into a single, compressed file.
• Simplify integration. Familiar file-based integration method between Merchant IS systems and eBay.
• Reduce compute capacity. Leverage eBay infrastructure for highly optimized, parallel execution of individual Requests.
• Simplify error management. LMS will manage transport and general system errors, and retry appropriately.
• Rich features. Access Trading Platform features that may not be available via the Trading API.

Here are a few of the key benefits the Mercent delivers for eBay sellers:

• Complete product and order feed integration –ensure your product listings are always synchronized with your back-end systems without having to manually download order reports or upload inventory figures
• Streamlined product catalog management – quickly map your products and categories to the best performing eBay categories. Use automated content rules to apply content changes, such as inserting promotional text, across definable segments of your product catalog
• Comprehensive analytics – track and report on the revenue, profits, cost-per-order (CPO), and other key retail advertising metrics associated with orders on eBay and other online shopping channels
• Powerful optimization features – Automatically optimize advertising campaigns based on listing-specific and product-specific performance parameters including stock levels, gross margin, cost-per-click (CPC), ROAS, and CPO

With Mercent Retail for eBay, it’s easier than ever to launch a high-volume, fixed-price, multiple-quantity seller presence on eBay, and manage your eBay presence (including your eBay Store) with the full benefit of enterprise automation and world-class optimization that Mercent customers have come to expect.

If you’ve outgrown your ChannelAdvisor or Infopia solution, or you’re just interested in learning more about Mercent, give us a call at 206 832 3900 or email info (at) Mercent (dot) com.

Tagged: Mercent Retail, Mercent Performance, Diamond PowerSeller, eBay PowerSeller, eBay Seller

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We don't have the actual number of Diamond Power Sellers, but my guess is if it was based solely on monthly GMV probably in the 50 - 60

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