Today Mercent released aggregate year-over-year customer online sales growth numbers for Cyber Monday and the 7 days preceding Cyber Monday (including Black Friday).
For Mercent’s retail brand customers (those customer live since Q3 2007 with comparable year over year data), aggregate online sales through Mercent are up 29.3% YOY for Cyber Monday, and 25.6% YOY for the preceding 7 days.
Mercent generates orders for our retail clients (REI, 1-800-Flowers, GUESS, RedCats, etc.) through the Mercent Shopping Network, a retail advertising network representing more than 70 online shopping destinations including comparison shopping engines like Shopping.com and Shopzilla, cart-based marketplaces like Amazon and eBay, affiliate programs like Google Affiliate Network and LinkShare, and paid inclusion programs like Yahoo! Search Submit Pro. The Mercent Network likely outperforms the broader e-commerce market because it offers consumers the opportunity to comparison shop across multiple merchants – key in the current economic environment -- and it offers retailers a high-growth, pay-for-performance advertising platform which receives a significant share of overall advertising budget.
This performance data reflects retail transactions driven through The Mercent Shopping Network. For continuity, we defined weeks as starting on Monday and ending Sunday. Day of the week significantly impacts sales volume. Monday is always the largest day, so it’s important to compare whole weeks year-over-year for this type of analysis. Here are the exact date ranges we used for 2007 and 2008:
2007
November 19–25, 2007
CyberMonday 2007 was November 26
2008
November 24–30, 2008
CyberMonday 2008 was December 1
For the purposes of this report, to ensure “same seller” continuity and to eliminate artifact associated with new customer sales ramp, we excluded all retailers that launched on the Mercent Retail platform after Q3 2007. We did allow for expanded distribution/participation in the Mercent Shopping Network, as this is effectively an increase in advertising reach and budget – available to any online retailer and expected of high-growth companies.
Mercent’s top performing online customer is up 588% over 2007.
Happy Holidays!
Eric Best
CEO, Mercent
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