Mercent announced today that Performics will be standardizing on our Mercent Retail on-demand advertising software for management of shopping feeds, e-commerce search marketing, and shopping cart-based marketplaces like Amazon and eBay.
The majority of Performics’ data feed clients will be launching on Mercent Retail simultaneously, benefiting from Mercent’s advanced channel analytics, campaign merchandising and advertising optimization tools, and deep channel integration approach which handles end-to-end commerce workflow including automated order delivery to the retailer’s warehouse.
Performics is recognized by Internet Retailer as the number one search engine marketing firm managing more IR Top 500 search engine marketing programs than any other vendor. Internet Retailer publishes its Top 500 Guide annually and includes profiles and statistics of America's 500 largest retail Web sites ranked by annual sales.
"Performics has powered comparison shopping engine and marketplace advertising programs for clients for six years, and we expect this partnership with Mercent will provide our clients with even more value and performance-based opportunities," said Doug Kofoid, senior vice president of business services at Performics. "The Mercent Retail platform aligns with Performics' methodical approach to delivering increased ROI to our clients' campaigns with the right a blend of analysis, insight and management tools."
Mercent’s official press release is online at http://www.mercent.com/pressreleases/pr_20090303_Performics.aspx
Tagged: CSE Management, Datafeeds, Internet Marketing, Market Research
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