We
are pleased to be the first online channel management solutions provider to
offer data feed support for Google Commerce Search -- a powerful search
solution that enables online retailers to provide online shoppers with fast,
accurate and highly relevant product search results Google is known for,
directly through their own eCommerce websites. Mercent supports GCS by
providing complete data feed integration with the GCS platform through Mercent
Retail® -- Mercent's online channel management platform. Integration is
seamless with GCS features and functionality.
Mercent
handles all aspects of the product feed integration with GCS on behalf of the
merchant; including feed formatting for Google's XML APIs, data mapping and
content augmentation to support parametric search and product promotions, and
search optimization for effective search performance. Once integrated with
Mercent Retail, retailers are able to deliver rich and search-optimized catalog
product information to the GCS platform for indexing by Google. When a shopper
searches using a specific term or phrase on the retailer's eCommerce site,
Google delivers immediate and highly relevant product results specific to the
search query -- results critical to delivering an exceptional online shopping
experience that helps promote buyer conversion.
The full text of our press release covering the announcement is available on our corporate Web site.
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