As an established FiftyOne partner, Mercent offers ‘turnkey integration’ with the FiftyOne platform – providing retailers native syndication of FiftyOne-localized currency and data within Mercent shopping feeds and product syndication service. We see important reasons for retailers to standardize all online product advertising, marketplace integration, product syndication, data feed marketing, and paid search optimization on our SAAS platform -- Mercent Retail – to derive the most value from their international eCommerce efforts.
This said, I’d like to share our ‘Top Ten Retailer Benefits’ for retail programs unified on the Mercent Retail platform. The end goal is to enable retailers to make the most informed decisions regarding when and how to engage global retail advertising channels to acquire new customers and orders.
Ok, here we go!
10. Mercent support for alternative fulfillment solutions such as international Fulfillment by Amazon (FBA): If you elect to move product to non-US distribution centers such as Fulfillment by Amazon in Europe, Mercent Retail facilitates data communication and workflow management of the FBA program -- alongside FiftyOne of course.
9. Mercent Retail market price and offer intelligence: Mercent collects competitive price and offer intelligence on behalf of our retail clients on up to 1 million product SKUs across the Mercent Retail platform with more than 200K SKUs priced per hour to help inform your pricing and offers.
8. Mercent Performance – a proven cross-channel marketing agency: Mercent Performance is your expert on-call team of professionals dedicated to helping our clients implement and manage cross-channel digital advertising programs for the world’s largest retailers. Our specialists come to Mercent with tenure managing programs at Amazon.com, leading digital agencies, and major ecommerce success stories.
7. Channel-by-channel real-time assortment control: Mercent Retail dynamically adjusts the product assortment syndicated to any engine or marketplace as often as every 10 minutes (depending on marketplace / channel capabilities) based on performance inputs such as return on advertising spend, gross margin per order, and other metrics that combine the state of the product in your warehouse or 3P fulfillment center with our real-time analytics
6. Channel-by-channel data SEO: Don’t blindly syndicate product data to any advertising channel without optimizing for performance. SEO tactics should start with your catalog data feeds and end with your product landing pages. Every shopping engine and marketplace operates as a specialized shopping search engine, with up to 90% of transactions driven by consumer site searches on these channels. Mercent provides search optimization by region / channel at scale to ensure your product data visibility is maximized uniquely on each site.
5. Channel-by-channel offer customization: As you expand your global marketing footprint, regional markets will perform better with specific merchandising offer and marketing campaign optimization. Mercent Retail provides content and offer optimization by region / channel – allowing you to tailor your offers and content around regional sales promotions, loyalty programs, and other merchandising messaging for that specific market.
4. Mercent Retail product category mapping: Mapping products to the correct location on shopping engines and marketplaces is a painful and time consuming process. Mercent Retail makes it easy by providing tools that facilitate fast mapping at scale, and which minimize future maintenance overhead by establishing flexible channel-specific mappings at the category and product level.
3. Mercent Retail product matching and attachment: Major marketplaces and shopping engines have implemented a “single detail page” or “product detail page” product authority model. This means consumer visibility for your products requires accurate association with the correct SKUs or ASINs on Amazon, eBay, Google Product Search, etc. Mercent Retail provides high-volume tools and workflow to simplify this process ongoing.
2. Mercent Retail channel error resolution: Mercent provides automated, scalable tools and workflow for marketplace error resolution to resolve data, categorization, and product matching errors that occur as you seasonally churn products, categories, brands and suppliers through your catalog. Our ongoing process makes it possible for you to be visible and competitive with your products and offers on every channel to maximize revenue and ROI.
1. Mercent Retail cross-channel analytics: Where’s your least expensive opportunity to acquire another customer or order in a regional market? Mercent Retail makes it easy to find out and target that assortment and channel. Reconcile all domestic and international cross-channel revenue, units, and profit margins with ad spend. With Mercent Retail, you know the exact cost and return of each transaction acquired through paid search, comparison shopping engines, transaction marketplaces, affiliate networks, social storefronts, and mobile shopping presence.
We look forward to serving even more enterprise retailers in partnership with FiftyOne. For merchants, hopefully this post serves as a checklist to refine your demand generation approach to marketplaces, shopping engines, paid search campaigns, and other product syndication targets! Last, for more information on the Mercent Retail SAAS platform and Mercent Performance marketing agency services we welcome you to drop us a line.
Eric Best
Mercent CEO
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